Tribune Direct : The Magic of Technology

“We’re really trying to stretch the investments that we’ve made in developing unique applications that are going to create that wow factor with the consumer, and that will get opened, looked at and responded to. At the end of the day, it’s all about driving results for the advertiser.”

In an effort to remain marketing channel agnostic, Tribune Direct integrates direct mail with electronic solutions including e-mail, PURLs, micro sites and quick response 2-D codes. But, make no mistake about it, the electronic solutions act in a support capacity for traditional print vehicles.