Tribune Direct : The Magic of Technology

Prosperous Addition

Tribune Direct recently installed a Kodak Prosper 5000XL inkjet web press to complement a pair of existing NexPress printers in its litho-less pressroom (which also includes a Xerox DocuColor 5000). The Prosper configuration includes an in-line InterFlex UV coater to make substrates “bulletproof” from a physical standpoint in the USPS mailstream, according to Tim Street, director of operations for Tribune Direct. What made the Prosper press stand out from other machines that Tribune Direct auditioned was its ability to print on coated stocks, particularly postcards, along with offset-like output of up to 175 lpi. Fully customized direct mail at a lower price point, clearly, spoke to the needs of the printer.