Tribune Direct : The Magic of Technology

“We have the ability to take the 25.5˝-wide web and do a variety of different finishing, from variable perforating—like a T-perf—across the whole wide web, and then be able to go through different cutting and folding systems,” Street notes.

The Prosper press-led capex initiative is tailor made for the evolving needs of Tribune’s clients. Klunder points out that the trend is toward more relevant and targeted direct mail campaigns—smaller runs done more frequently. As Tazioli observes, the new system allows for greater volume with a significantly lower per-piece cost than traditional cutsheet digital color. Future investments will revolve around bolstering the finishing aspect to get more traction with unique mail formats.