Tribune Direct : The Magic of Technology

The days of the vanilla advertisement for the masses appear gone, and now the objective is to devise campaigns of one, so to speak, based on geography, demographics, past purchase behavior and other factors that can be mined from customer data, Tazioli believes. And, while the future will include more and more digital integration, through PURLs, 2-D codes and e-mail, Tazioli sees a long and healthy future ahead for direct mail.