Tribune Direct : The Magic of Technology

“We have a great brand name, a trusted name in the marketplace that is steeped in tradition and history,” exclaims Tribune Direct President Lou Tazioli. “We have a national footprint and the ability to work with national marketers in a more cost-effective way. Tribune Direct can bring together all the elements that are critical to making a direct marketer successful—the agency expertise, the variable color production expertise and the technology to manage that environment.