Tribune Direct : The Magic of Technology

One of its cornerstone offerings is shared mail, “Trib Local Values,” a twice-a-week saturation program in the Chicagoland area that is delivered to non-subscribers of the Tribune newspaper. The advertising vehicle features promotions from local grocery stores, retailers and service firms, and reaches 3.2 million homes during the week and 2.1 million on the weekend. In 2008, Valassis Communications merged its RedPlum ad mail program with Trib Local Values to create a co-branded mail package.