Tribune Direct : The Magic of Technology

Of all the adjectives that could be used to describe Tribune Direct, “structured” is certainly accurate. It has in place a number of programs designed to make life easier for the client, as well as tools to monitor campaign effectiveness and increase response rates. As Tazioli alluded to, Tribune Direct’s value proposition is a three-pronged attack: direct mail strategy, program management and creative development. Here’s a sample of its wares: