Tribune Direct : The Magic of Technology

• Gift card marketing program. A card-and-carrier marketing piece that bolsters response rates and ROI. The cards are wallet-friendly, personalized and produce trackable information.

• Check Tracker. The proprietary response system enables marketers to capture, process, warehouse and analyze direct mail responses via the Value Check. It is a coupon consumers use to redeem offers in-store, but it goes through the federal banking system to capture responders’ information.