Tribune Direct : The Magic of Technology
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Erik Cagle
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• On the analytics side, Tribune provides the Execulytics tool that enables clients to locate and target their most responsive prospects. It provides geographic, psychographic and lifestyle traits of consumers.
Be it small or large campaigns—Tribune Direct gets its share of both—full-color, variable data pieces have proven to be a boon for clients and have ratcheted response rates to another level.
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- Companies:
- Kodak
- Xerox Corp.
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Erik Cagle
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