Triple V-Format Pop-Up Mailer: 60-Second Fold of the Week
Folding Style: Triple V-Format Pop-Up
Design: Epsilon
Client: Nissan Commercial Vehicles
Paper Engineering and Production: Structural Graphics, Essex, Conn.
Paper: 80 lb. gloss cover
Size: Folded: 9x6˝; 16x18˝ Flat.
Production: Printed 4-color offset. 200,000 qty.
Finishing: Diecut, score, hand fold, glue, insert. Fun fact: Structural Graphics assembled and mailed in 8 days.
Budget Rating: Moderate
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.
