Troi Mailing Joins Two Sides North America
Two Sides North America (TSNA) is pleased to announce that Troi Mailing Services Inc. has joined its membership. Troi Mailing Services is a Smartmail Marketing Expert Partner, and a provider of Canadian & International Direct Mail media. For over 30 years, Troi Mailing has provided printing, direct mail, postage, and distribution expertise to their customers and has joined with Two Sides to educate companies on why sustainable marketing mail is the right choice to reduce the impact their marketing has on the environment.
“I am very excited for Troi Mailing to be part of this community that is finally pushing back against unsubstantiated green claims,” shared Kirk Barton, CEO.“ It’s great to have the resources to defend and promote the truer value of using paper. With the resources provided by Two Sides North America, Troi can offensively promote print and direct mail and quash any unfounded claims as to why digital or paperless communications solely might be better.”
Jules VanSant, Executive Director of TSNA, commented on welcoming Troi into the membership. “We are excited to engage the entire Troi team and support their sustainability messaging as a reliable, agnostic resource. They understand the value of our anti-greenwashing campaign and how consumer misconceptions harm our greater industry. As we expand our 2025 North American Consumer Trend Tracker research into Canada, TSNA will gain more perspective, data points, and opportunities to create additional environmental marketing tools for all our members to utilize.”
Peter Penesis, Sales Manager with Troi, spoke about his enthusiasm for engaging with Two Sides. “As the marketplace continues to emphasize minimizing carbon footprints and promoting sustainability, we found it prudent to align ourselves with an organization that champions these initiatives. We were impressed by the enthusiasm and energy shown in Jill and Jules’ presentation during the Sustainable Mail Group webinar we attended. Their efforts to educate consumers about the paper industry’s enhanced sustainability initiatives and the impact of Greenwashing were very eye-opening. We hope to leverage our association with Two Sides North America and further educate our Clients to show them that our brand is forward-thinking and responsible.”
Source: Two Sides North America
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
