Trying On Different Garment Printing Technologies
The following article was originally published by Wide-format Impressions. To read more of their content, subscribe to their newsletter, Wide-Format Impressions.
If you look around SGIA Expo, you’ll no doubt notice a bewildering variety of textile and garment printing options. Screen, dye-sublimation, direct-to-fabric, and more — each has its own nuances and niches. If you are looking to determine which might be the best solution for your business, be sure to attend “Focus On Your Image,” today from 9 to 10:15 am, in Room 335. In this session, David Landesman will cover the differences among various garment imaging technologies and how to determine which one(s) may be best for you. The session will help you develop money-making imaging strategies for screen, direct-to-garment and dye-sublimation, and learn how to calculate your actual costs and use that information to determine how much to charge. You will also get the lowdown on some production and technical details that salespeople neglect to mention when selling these machines.
You’ll learn:
- The differences among garment-printing technologies
- How do choose which technology best suits your business objectives
- How to determine your actual production costs
- How to effectively price your products
Landesman is an industry pioneer, serving the screen printing community since 1979. He serves on the Board of Directors of SGIA. He is also the recipient of the Parmele Award, presented for innovation and service to the imaging industry. He is the Co-President of Lawson Screen & Digital Products (Booths 413 and 901) and Multi-Tech Ink Technologies.
