Tucker-Castleberry -- Relationships Do Matter

By Erik Cagle

Senior Editor

The world of commercial printing is much more than ink on paper, and the related services required to make the final product a reality. It is about people, the relationships they form, and the trust they build as business partners and even as friends.

As technology improves processes and levels the competitive playing field for printers, making quality a reality across the board, offering the lowest price still isn't always going to win the contract. Honesty, integrity, satisfaction and reliability still count to some print buyers. And it keeps them coming back with more jobs.