Tucker-Castleberry -- Relationships Do Matter

"We have one customer in North Carolina that we've never met in person, but we've built a relationship through e-mail, talking on the phone and giving them good advice," she says.

Lasting Friendships

"In time, clients become your friends. You're doing things with them, going to Braves or Hawks games, whatever. Even when they move on to another printer, they're still your friends. It's extremely important. With the company in North Carolina, for example, it has definitely become more of a relationship than a price game."