Tucker-Castleberry -- Relationships Do Matter

A Personal Touch

Part of the answer lies in the people skills of Tuck Tucker. The president and son of the company's co-founder, Wiley Tucker—who teamed with A.C. Castleberry to form the firm in 1949—has his roots in the sales aspect of the business. In 1979, he cold called Major League Baseball's Atlanta Braves, an account then handled by another printer, to see if he could "wiggle away" the business. The Braves print buyer and Tucker held several meetings, but printing wasn't the topic of conversation, for the most part. The pair talked about baseball.