Tucker-Castleberry -- Relationships Do Matter

An Element from the Past

"That requires mutual trust and loyalty, something that is kind of lost in today's market," adds Livezey, a 30-year employee. "The attitude is: 'What have you done for me today?' But we want to maintain customers who feel a sense of loyalty to us, and we feel loyal to them."

But make no mistake about it. Talking sports and reminiscing about old times can only carry a commercial printer/buyer relationship so far. Quality and customer satisfaction keep the account active.