Tukaiz Installs Four HP Indigo Presses to Meet Growing Demand for VDP and Specialty Applications

Each mailer includes a personalized url (purl), which leads to a mortgage calculator web page pre-populated with the prospect’s information. But, Tukaiz’ integration goes beyond even the typical purl-driven multimedia campaign. Logging onto the purl triggers an instantaneous message to a call center, enabling the mortgage company to contact the prospect by phone, walk him or her through the mortgage offer online, and potentially close a greater amount of new business than is possible with traditional marketing efforts using a single media approach.