One-to-One Printing -- Where Are the Repeat Jobs?

THERE IS no question that one-to-one (personalized) digital printing works. Just skim through the case study archives of the Print On Demand Initiative (PODi). Click through the case studies on vendor and printer sites. Read the articles and the blog posts. View the Webinars. Proof that variable data printing (VDP) works is everywhere. No wonder. The industry is neck-deep in tools to help sell these applications. There are templates for personalized printing jobs and client presentations. Training tools through the S3 Council. Consultants. Every digital press and software vendor offers templates and customer training programs.