One-to-One Printing -- Where Are the Repeat Jobs?

5| Turnover at the client means that the printer loses its primary personalized digital printing champion. This is a real hazard in one-to-one printing campaigns because of the length of the sales cycle. Once a project is completed, the original marketing team or individual at the company who spearheaded the project, often has moved on. The team may have been given a budget for a one-time project, and without its VDP champion, the project never gets renewed.