One-to-One Printing -- Where Are the Repeat Jobs?

6| The printer doesn’t follow-up with customers and encourage them to repeat the application. Many times, if you ask printers why their clients didn’t repeat a successful VDP application, they have no idea why. They didn’t follow-up to ask.

The issue of “more work equals more results” can be a stumbling block for printers, too. It’s more work to sell these applications. They have long sales cycles. There are more “moving parts” to deal with than traditional campaigns. Plus, you can end up with a lower commission for a greater level of involvement. Unless a printer specializes in one-to-one printing campaigns, inertia plagues them, as well. PI