One-to-One Printing -- Where Are the Repeat Jobs?

About the Author
Heidi Tolliver-Nigro is an industry analyst specializing in digital, one-to-one, personalized URL and Web-to-print applications. Her Marketer’s Primer Series, available through Digital Printing Reports (www.digitalprintingreports.com), includes “Digital Printing: Transforming Business and Marketing Models,” “1:1 (Personalized) Printing: Boosting Profits Through Relevance,” “Personalized URLs: Beyond the Hype,” and “Web-to-Print: Transforming Document Management and Marketing.”