One-to-One Printing -- Where Are the Repeat Jobs?

This raises a puzzling question. If one-to-one digital printing programs are so successful, why aren’t more clients repeating them? There are always individual cases. One software manufacturer, for example, used one-to-one printing to jumpstart its cross-selling program, and was so successful after two campaigns that it no longer needs the program. Or a printer developed a highly successful VDP application for a vertical market that has since taken a body blow.