One-to-One Printing -- Where Are the Repeat Jobs?

If you don’t have proof that personalization is giving you a greater return on your investment, why bother repeating it? Many clients don’t.

2| When clients do measure results, they track response rates, but nothing else. As an industry, we’ve grown used to talking about response rates, but response rates don’t always mean much when it comes to ROI. What was the conversion rate on the back end? What was the dollar volume of sales generated by each customer? What was the ROI of the entire campaign?