One-to-One Printing -- Where Are the Repeat Jobs?

Unless the client is connecting its response rate to the revenue generated or another meaningful metric, the response rate itself makes for great case studies, but has little value in justifying future targeted marketing efforts.

3| Even if customers are tracking beyond response rates, they often aren’t set up to track them long-term. The true benefits of the campaign can easily get lost. According to Peter Wann, industry consultant, “Some companies are not particularly sales-driven, and their sales processes and systems may not support this technological process [of tracking results all the way through].