One-to-One Printing -- Where Are the Repeat Jobs?

“Thus, after one attempt, too few salespeople are following up on too many leads, and some leads get lost or flushed without a concerted sales effort. Management looks at the ROI after six months and decides the campaign is a failure, when they should be looking at their systems and retooling.”

4| Despite great results, clients feel that the projects take too long and are too time-consuming. Let’s face it. Marketers like the results of one-to-one printing, but unless they have a personal passion for it, or their jobs or their salaries are tied to their results, most people want to go home at 5 p.m.