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In 1987 I wrote, "Who are all these stupid consultants that keep harping on quality—stuff like dot gain and ghosting? And why is on-time delivery so damn important? Let the customers wait. They will appreciate the job more if they have to wait a couple of weeks."
Flashback to the '80s
Then March of 1988 rolled around, and I wrote about competition. "Your competitors are scum buckets. Don't worry about 'em. There's plenty of business to go around. Just get your share of the high-margin jobs and let sleaze balls take the rest." I ended the column by writing, "Printing companies never go broke. No matter how hard you try, you just can't kill a printing company because there's too much money in printing."
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