Two of a Kind

Tom Quadracci, president and CEO of Quad/Graphics, preferred to address the publication and catalog markets together. He provided a combined outlook for the industry segments in a brief Q&A exchange.

PI: What is your outlook for the publishing and catalog industries in 2004?

Quadracci: I am confident that the economy will gain momentum in 2004, which will strengthen sales of magazine ad pages, as well as the size (i.e., page counts) and frequency of catalog and retail insert events. In fact, I am so confident in an economic rebound that I am having Quad/Graphics prepare for an increase in business now. We are rapidly expanding our newly opened Oklahoma City plant to more than 600,000 square feet, which will make it the largest print production facility west of the Mississippi River by next fall.