Two of a Kind

PI: What issues are publishers and catalogers focusing on with regard to printing/production services?

Quadracci: Given the economy, publishers and catalogers continue to be aggressive with negotiating prices, and pushing to make print a commodity. It's unwise for commercial printers and the customers we serve to compete strictly on price, given the capital-intensive nature of our industry and the aging base of equipment. Printers need decent margins in order to update capabilities, which, in turn, will provide real value to publishers and catalogers through revenue-generating opportunities.