Two Sides Accuses Toshiba of Greenwash with ‘No Print Day’ Campaign
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HELLIDON, U.K.—June 13, 2012—Greenwash is an unfortunate and growing phenomenon as marketing departments jump on the sustainability bandwagon. In what is one of the most blatant examples, a division of Toshiba—Toshiba America Business Solutions—has announced that Oct. 23, 2012, will be “National No-Print Day.” On that day, Toshiba propose to “raise awareness of the impact printing has on our planet” and of "the role of paper in the workplace.”
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