Two Sides Accuses Toshiba of Greenwash with ‘No Print Day’ Campaign

Two Sides openly challenges Toshiba’s claims and would like to understand if it has taken into account verifiable and accurate environmental facts about print and paper in a multimedia world.

Before withdrawing this flawed campaign Toshiba should consider the plethora of accredited facts on the Two Sides website including:

• Since 1950 Forests in Western Europe have increased by 30 percent.
• European forests are increasing by 1.5 million football pitches every year—an area four times the size of London.

Two Sides promotes print and paper as a versatile, sustainable communications medium. We do not usually comment on the comparative environmental performance of other industries but we cannot let this unwarranted attack on our industry go unanswered.