Two Steps to Discovering the Value of pURLs

The following is an excerpt from DirectMarketingIQ's new report “PURLs for Profit: Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.”

Step 1. Focus on analytics.

Many services are springing up that offer marketers the ability to customize URLs for prospects and customers, but be sure the back-end analytics are also state of the art. For personalized URLs (pURLS) to work, there must be a feedback loop between driving transactions and improving data, and they must be leveraged intelligently with your goals and metrics in mind.