Two Steps to Discovering the Value of pURLs
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Step 2. Put this project on the front burner.
The way technology moves, we can assume that pURLs will become commonplace at some point. The benefit of initiating pURLs now is that when everybody else is doing it, you’ll be doing it better, having already established a feedback loop between yourself and your customers. They’ll already understand your business provides them with the best offers, personalized to their needs. That’s the beauty of pURLs.
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