Two Steps to Discovering the Value of pURLs

“With a pURL, you have 10 sales and know exactly where the other 40 dropped off. So now you can go after those people,” Robinson explains

For direct mail providers and printers, pURLs also represent a huge opportunity, he believes. “We’re a large print direct mailer. We have continuous form, etc. We can do two million pieces a day. So how are we different from all the others that do print and mail? One, I’m high-volume. Two, I’ve got pURLs.”