This week's solution offers both form and function with an exciting choice of format and proportion! Designed by Frederick Yocum for an AIGA Central, Pa., fundraiser event featuring the co-founders of IF STUDIO in NYC, this invitation does double-duty as both a carrier and a poster.
The tall, dramatic cover imagery is slashed on the diagonal - and, when opened, an insert is revealed and the carrier format becomes a poster. Printed on an HP Indigo 7900 digital press by The Standard Group in Pennsylvania, this clever poster invitation is sure to draw a crowd.
How was the Two-Way Angled Gate Poster Mailer produced?
Folding Style: Two-Way Angled Gate
Design: Frederick Yocum, Akron, Pa.
Print Production: The Standard Group, Pa.
Client: AIGA, Central, Pa.
Paper: 80# Silk Cover
Size: Folded - 11.5" x 6"; Flat - 11" x 17" (insert is 5.75" x 11.125")
Production: Printed 4/4 on an HP Indigo 7900 digital press with variable data. Qty 718
Finishing: Score and perf, hand fold and insert into clear envelope
Budget Rating: Low – Moderate
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
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Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.