UBS Printing Group -- Forging New Paths

The decision to diversify, primarily into package printing, fed into that need to be more creative—to do things a little differently and to not follow the beaten path.

"The packaging world is truly innovative—it's all about ideas, ideas, ideas," he says. "Customers expect you to have the experience to look at what they're trying to package and know how to do it. That means keeping an open mind and being creative. You have to listen and react to the client's needs, as opposed to installing a press and just going out and selling press time for it.