UBS Printing Group -- Forging New Paths

"When we go out to an account, we say as little as possible in order to really learn what they need. My sales reps don't go in just to sell a job. We desire contract printing and we want them to know that we can print just about anything they might throw at us. The overall customer mindset over the past five years has been to eliminate vendors. We're one supplier that usually doesn't get eliminated, primarily because we can do so many things."