UBS Printing Group -- Forging New Paths

"Commercial printing is now in a commodity world, not like it was before," Hamrick notes. "Today, if you don't offer quality, price and service, you're out of business. In commercial printing, you now go up against several other bidders and the buyer assumes all of the printers are pretty much the same. To me, it's a going-out-of-business plan to sit still while customers say 'lower your price, lower your price, lower your price.' Pricing becomes fierce because that becomes your only differentiation.