UBS Printing Group -- Forging New Paths

"As a result, printers can't afford to buy new equipment or grow their businesses because they're too busy trying to figure out how to run the job cheaper than the next guy," he laments. "For us, the big focus of being competitive is being on the cutting edge of technology to set us apart."

Last year was a successful one for UBS Printing, which increased sales by 6 percent over its 2003 revenues. That figure is more impressive in light of the multi-million dollar investment in changing the company's entire sheetfed press line over to the KBA Rapidas. Hamrick credits his 75 employees for rallying around the cause for growth and innovation.