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HP is using the system across regional Graphic Arts sales teams in the UK and Europe. Alon Bar-Shany, vice president and general manager, Indigo division, HP said:
“The software solution that RedTie has developed has provided a centralised solution for our sales teams to order timely, personalised and relevant print on-demand. Since rolling out the solution in the UK, we have had some excellent feedback from our sales force and to date the trial is going well.
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