Ultraviolet Printing — Followers of the Light

Welsh feels American Printing’s future growth is dependent upon how well it markets its UV capabilities. So the company offers customer tours and small, personal seminars on the subject.

“Having the capability to show customers something different is the foot in the door in many cases,” he stresses. “The tours are very helpful to our clients. We bring them in and show them in detail how we achieve the techniques. This one-on-one contact with a variety of people within our company leaves that customer with a very confident feeling.”