Ultraviolet Printing — Followers of the Light

“Other vertical markets tend to like the matte texture of reverse UV coatings to portray a luxurious visual ‘feel’ to their product,” Samuels adds. “Either way, almost all of our customers like the speed of the UV curing process.”

Pictorial operates an eight-color MAN Roland R-700 series press with UV coating capabilities, equipped with a Grafix IR-HAK-UV dryer. The printer uses Sun Chemical and Superior Printing Ink products, and Samuels notes that the company has long-standing relationships with both consumable suppliers.