Ultraviolet Printing — Followers of the Light

Excited Customer Base

Harlan points out that once customers are educated on the benefits of UV printing, they typically are enthusiastic about the possibilities. Color Spectrum Network markets the process through traditional marketing literature, the Internet and through its sales representatives.

Another printer ready to trumpet its new UV capabilities is Cincinnati-based Stevenson, the Color Company. Although UV currently makes up a small percentage of the company’s overall sales, Andy Stevenson, executive vice president, is confident the UV business will grow significantly thanks to the addition of a Mitsubishi Diamond 3000 press.