Unigraphic Inc. : Widening the (Digital) Gap

According to Mike Quinlan, chief operations manager, part of UniGraphic’s beauty is its ability to provide multiple applications within a single campaign. “It’s not uncommon for us to have an image that’s in an advertisement and then use the same image in a brochure and a super-wide-format piece, like we did for a Super Bowl ad client a few years ago,” he notes. “Many departments are involved in the same campaign or project.”