Unisource Worldwide Partners with The Print Council; Offers Challenge to Promote Print Industry

“The paper business has been a challenging industry to unify, oftentimes thriving on competition and an entrepreneurial spirit,” said Dragone. “Unisource Worldwide and The Print Council believe that now is the time to unify around the promotion of our industry so everyone benefits in the long run.”

The Print Council – a business development alliance dedicated to promoting the greater use of print media through education, awareness, market development, advocacy and research – is currently promoting the printing industry through several programs. These programs include a series of brochures which help companies in the industry explain the advantages of print communications with customers, potential clients, educators and the general public; Print in the Mix, a one-of-a-kind print marketing information clearinghouse at the Rochester Institute of Technology’s (RIT) Printing Industry Center; and, a series of Print Delivers Seminars that have taken place around the country bringing the message of print to designers, agencies and media specifiers in cities such as Chicago, Detroit, Minneapolis, Washington DC, Dallas and New York.