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Erik Cagle
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"In the U.S., there's a fairly bright line drawn between the government and private business," he explains.
Corbett notes that while the USPS is considering all options that can augment the 235-year-old institution's bottom line, more focus is being placed on core offerings. Priority Mail is one such success story. With its change in pricing, backed by an aggressive advertising campaign, Priority Mail flat rate box revenue has had solid double-digit growth. Perhaps an improved overall marketing plan, and not an overhaul, might better serve the USPS going forward.
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Erik Cagle
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