Unleashing the Power of 'Why' –Farquharson/Tedesco
Back to Apple, one last time. Apple has long infused their "why" statement—"Think Different"—into everything they've done. Yes, they started as a computer company, but that soon became almost an afterthought.
"Why" is malleable. General, but compelling, slogans like "Think Different" can be applied to virtually any product. This is one reason why Apple has moved seamlessly into the phone, TV, tablet and other electronics markets, while many of its competitors—hello, Dell—have had trouble diversifying.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
