Unleashing the Power of 'Why' –Farquharson/Tedesco
"Why" in Action—a Lesson from Health Care IT. One of your authors has a client in Silicon Valley's health care IT industry. When the business relationship began more than six years ago, this company had a problem: many potential customers didn't understand what they did because the company's messaging was caught up in technical details. They'd failed to compellingly answer the "why" question for prospects.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
