Unleashing the Power of 'Why' –Farquharson/Tedesco
This company had an impressive "why" message up its sleeve. They exist to make hospitals safer, to make health care safer and to ultimately make the world safer. A little more compelling than "we offer software solutions for health care organizations," isn't it?
Making "Why" Real for Your Printing Company. Here are some tips for developing and communicating your "why" message. Be ambitious and broad reaching. Your "why" statement should be big.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
