Unleashing the Power of 'Why' –Farquharson/Tedesco
Try finishing these three sentences. "My company exists because___. Our purpose is to___. Other people should care because___." This exercise might be all you need to arrive at your compelling "why" message.
Now, let the world know. Develop marketing content to support your new message. Run your "why" message through your:
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
