Unleashing the Power of 'Why' –Farquharson/Tedesco
• Video content—Create a brief flash video that concisely and compellingly answers the "why-how-what" question. This will engage your customers and prospects more than another "history of X company" corporate YouTube video.
• Web, social media and collateral materials—If it's short enough, print your company's "why" message on everyone's business cards. Print it on your company letterhead. Your invoices and brochures. Your pens, flashlights and any other knickknacks you give out to customers.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
